You heard it here first! On Tuesday, February 19th, 2013, History will be made by ISO BEAUTY and Jeweler Raju Rasiah when they unveil a one-of-a-kind straightener valued at over $500,000. The bejeweled straightener will be used on Oscar morning (February 24th, 2013) on the hair of a certain best actress nominee. Can you guess which one?
...We're not telling!
Alon Peled, President of ISO Beauty, spoke a bit about the upcoming event: "We are thrilled to be able to work with jewelry designer Raju Rasiah and Marcello Costas to be a part of Oscar history, by creating this on-of-a-kind straightener. Most don't know that the ion in sapphire smoothes the hair, and keeps it healthy and shiny..." Alon went on to announce that ISO Beauty will make a donation to the favorite charity of the best actress nominee whose hair is styled by the bejeweled straightener!
Natural orange sapphires before cutting...
The historic straightener to be unveiled on February 19th isn't just a beauty to behold - it's also fun to use!
ISO Beauty built the record breaking styling tool with a built in MP3 player. During it's first use on Oscar morning, they plan to play the Oscar nominees for best song!
Stay tuned for photographs from the upcoming awards!
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